I was surprised to read in the Business section of today’s Sydney Morning Herald that 60% of Australian small businesses aren’t online. The results come from a MYOB small business survey released today.
According to the survey “60 per cent of small businesses do not have an online presence” - I’m honestly surprised the figure is so high. With so many cost-effective online options available to Australian businesses owners (a free business listing on Enterprise Search seems like a good first step) I can only put it down to a lack of knowledge / understanding.
Online marketing / Advertising is taking an increasingly large role in the marketing mix and savvy organisations are diverting funds away from the traditional media formats (Print, TV & Radio) and spending more on cost-effective / highly scalable online advertising.
Cynthia Price,
Marketing & Communications Manager
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