The past 12 months have proved quite a challenge for those in the business world. As the financial markets began to melt down in September 2008 who was to know how large the impact would be.
It’s now twelve months later and it now the worst it behind us. Although I still read regularly about the risk of a ‘double dip’ and a ‘lagging recession’ for Australia.
It seems when the times get tough, the tough get going. That has been our mantra at Enterprise Search and it has kept us growing strong in such a challenging business environment.
Our strategy for 2009 was simple: discipline, focus & determination.
We applied discipline to our expenditure/outgoings and cut our monthly expenses by 65%
We remained focused on new opportunities, extracting more/the most revenue from what we had and building for the future.
Determination to overcome adversity – lower budgets, pressure from stakeholders, slow payments from clients.
Cynthia Price
Marketing & Communications
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